Study load

5  ECTS  over the full length of the semester

56 contact hours

Aim

Objectives of the course – to analyse different approaches towards communication, the main theories of communication, potential (and contradictions) of their application, to provide a general introduction to the history of communication studies, contemporary communication theories and the recent developments in the field of communication research. The course will incorporate the students' personal research interests, support them in conducting practical explorations of various communication processes and foster critical thinking.

Learning outcome

After completing the course, students:

• will have learned and will be able to compare the main communication theories and
  theoretical approaches;
• will be able to place communication research in an interdisciplinary context, linking it to other disciplines in the social sciences and humanities;
• will be able to integrate theory with the results of empirical research;
• will be able to understand and critically assess the strengths and weaknesses of their own and others' research

Indicative content

Topics:

• Communication process. Communication theories in respect to the levels of communication. Problems of the definitions of the process of communication and its main concepts
• Philosophical approaches to the theories of communication. Different traditions of communication analysis.
• Main models of communication and their comparison
• Theories of effects of mass communication: development of the approaches to the effects, types of effects
• The main problems of communication (audience, message, content, context, chanell, author, impact, noise, etc.) in the context of different communication theories
• Nature and research issues of the new media

Didactical forms

Lectures, seminars, case studies, practical work, individual studies.

Rationale for assessment and relationship of assessment methods to competencies

During the lectures the main communication theories and approaches are presented and analysed. During the seminars, students present and discuss theoretical and research based articles, they become “experts” of one communication theory and learn how to apply it on different problems. Students will also develop an individual research project (with the aim of application and consolidation of acquired knowledge). During the course students receive regular consultations for the development of the project. The assessment integrates all elements taught in the module and relates to all learning outcomes.

Literature

(indicative)

Compulsory:

1. Aronson, E. (2008). The Social Animal
2. Baran, Stanley J, & Davis, Dennis K. (2015). Mass communication theory: Foundations, ferment, and future (7th ed., Cengage series in mass communication and journalism). S.l.]: Cengage Learning
3. Webster, Frank. (1999). Theories of the information society (The international library of sociology). London ; New York: Routledge.
4. West, R., Turner, L. (2010). Introducing Communication Theory

Recommended:

1. Aronson, J., Aronson, E. (2011). Readings about The Social Animal, 11th Edition. Worth Publishers
2. Castells, Manuel. (1997). The power of identity (The information age : economy, society and culture vol. 2). Malden [Mass.]: Blackwell.
3. Cialdini, Robert B. (2007). Influence: The psychology of persuasion (Rev. ed.). New York [N.Y.]: Collins Business.
4. Griffin, Em. (2014). A first look at communication theory. New York: McGraw - Hill.
5. Kahneman, Daniel. (2011). Thinking, fast and slow. New York [N.Y.]: Farrar, Straus and Giroux.
6. McLuhan, M. (1997). Essential McLuhan. London: Routledge.
7. Taylor, K. (2004). Brainwashing. The Science of Thought Control
8. The SAGE handbook of persuasion: Developments in theory and practice (2nd ed.). (2013). Los Angeles [Calif.]: SAGE Publications

Prof., Dr. Gintaras Aleknonis

Study load

5  ECTS  over the full length of the semester

56 contact hours

Aim

The aim of this course is to provide a general introduction to communication research methodology, to improve competences in empirical research and to introduce the newest developments in the field of communication research. The course will incorporate the students' personal research interests, support them in conducting practical explorations of various communication processes and nourish critical thinking.

General competences to be developed:

• Ability to undertake research at an appropriate level, actively search for, process and analyse information from a variety of sources.
• Ability to work individually and in a team.
• Ability to creatively apply acquired knowledge in practical situations and make reasonable decisions to resolve problems.
• Appreciation of a multicultural environment and cultural diversity.
• The ability to communicate in written and oral form in a foreign language.

Subject-specific competences to be developed:

• Ability to apply contemporary communication theories in research.
• The ability to follow recent developments in the fields of media, communication and IT, identify research problems and devise research projects to solve them.
• The ability to choose and apply relevant communication research methods to solve scientific and business problems.
• Ability to gather data from primary and secondary sources and apply quantitative and qualitative methods of analysis to it.

Learning outcome

After completing the course, students:

• will know the major aims, conditions and outcomes of research work and its application in academic, business and policymaking environments.
• will be able to place communication research in an interdisciplinary context, linking it to other disciplines in the social sciences and humanities.
• will be able to choose and apply appropriate research methods to solve empirical problems, gather and analyse quantitative and qualitative data and draw appropriate conclusions.
• will be able to understand and critically assess the strengths and weaknesses of their own and others' research design, data analysis and research results.

Indicative content

Topics:

• Introductory lecture: course aims and requirements. Basics of scientific research. Requirements for academic papers and research reports. Information and data sources. Primary and secondary sources. Bibliographies.
• Scientific writing. Description, analysis and critique.
• Scientific writing. Structuring and editing texts. Introductions and Conclusions.
• Theory as a basis for empirical research. Uses of theory in preparing and designing research projects. Placing theories in context. Reviewing prior research.
• Introduction to empirical research. Quantitative and qualitative approaches to research. Choice of method. Steps of a research project. Preparing a research design. Research ethics.
• Practical aspects of survey research, interview research, qualitative content.
• Analysis, quantitative content analysis, Data analysis and interpretation.
• Research quality and self-evaluation.
• Research project

Didactical forms

Lectures, seminars, case studies, practical work, individual studies.

Assessment

Description of assessment: Written exam. Composition of the final grade: 30%

– Class presentations, 60% – Research report, 10 % –  Learning reflection.

• During the lectures the main theories and approaches are presented and analysed, and research methods are examined (discussion involves the theoretical foundation of the method, its advantages and disadvantages, the steps in the application of the method, ways of data analysis, specific difficulties of the method, examples of application).
• During the seminars, students present and discuss theoretical and research based articles. Students will also develop an individual research project (with the aim of application and consolidation of acquired knowledge) which includes the description and analysis of the following aspects: social context of the chosen communication problem, problem formulation and its theoretical basis, research object, research goal and aims, hypotheses, type of sampling, chosen method(s) and argumentation of the choice, expected results and their implications for the development of the theory.
• Each student will have to fill out a self-evaluation form reflecting their learning experience and hand it in at the end of the semester.

Rationale for assessment and relationship of assessment methods to competencies

The assessment methods; Completeness, relevance of answers, ability to critically evaluate own work.

Literature

(indicative)

Compulsory:

• Treadwell, Donald (2014)  Getting Started: Possibilities and Decisions. In Introducing
• Communication Research. Sage;
• Castells, Manuel (2009) Power in the Network Society. In Communication Power. Oxford University press;
• Chomsky, Noam andHerman, Edward S. A (2002) A Propaganda Model. In Manufacturing Consent: The Political Economy of the Mass Media. Pantheon Books;
• Survey Fundamentals: A Guide to Designing and Implementing Surveys (2010) University of Wisconsin;
• Becker, Howar (2007) One Right Way. In Writing for Social Scientists. Chicago: The University of Chicago Press;
• Bryman, Alan. (2004) Asking questions. In Social research methods. Oxford University Press;
• Treadwell, Donald. (2014) Content Analysis: Understanding Text and Image in Numbers. In Introducing Communication Research. Sage;
• Treadwell, Donald (2014) Rhetorical and Critical Analyses. In Introducing Communication Research. Sage;
• Gibbs, Graham R. (2007) Thematic Coding and Categorizing. In Analyzing Qualitative Data. Sage;
• Rubin, Herbert J. and Rubin, Irene S. (2005) Analyzing Coded Data. In Qualitative Interviewing: The Art of Hearing Data. Sage.

Recommended:

• Banks, Marcus (2009) Visual Methods in Social Research. Los Angeles: Sage;
• Morreale, Sherwyn, Spitzberg, Brian,  Barge, Kevin (2006)     Human Communication: Motivation, Knowledge, and Skills. Cengage Learning;

Teaching staff

Lect. Agnė Girkontaitė

Study load

5  ECTS  over the full length of the semester

56 contact hours

Aim

Aim of the course: to explore cultural self-awareness and other cultures awareness, to provide theoretical knowledge about communication in intercultural environment and cultural interaction, to increase cultural and intercultural awareness of students, and their ability to analyse and critically discuss the intercultural communication practices.

Learning outcome

Skills and learning outcomes: students will get skills and competencies in:

• explicit knowledge of general barriers, challenges, and opportunities in intercultural communication;
• ability to examine specific cross-cultural experiences and contexts to learn how to promote effective cross-cultural communication;
• ability to forecast effect of intercultural communication;
• analysing and planning international communication campaigns.

Indicative content

• Foundations of culture.
• Building cultural identity: narratives, myth and symbols in cultural communication.
• Culture as a phenomenon framing human interaction. Exploring communication specifics in different cultures (Dimensions of culture: G. Hofstede, E. Hall etc. theories).
• Direct and mediated cross-cultural communication in different environments. Culture framed thinking and behaviour clash: misinterpretations and conflicts. Opportunities in meeting this challenge.
• Barriers and challengers in direct cross-cultural communication: culture shock and it‘s consequences in micro and macro level.  Opportunities in meeting this challenge.

Didactical forms

Lectures, seminars, case studies, practical work, individual studies

Literature

(indicative)

Compulsory:

• Culture in the communication age (2001) London:  Routledge.
• G. Hofstede,  G.J.  Hofstede. Cultures and organizations : software of the mind (2005) New York : McGraw-Hill.
• The global intercultural communication reader (2014) London: Routledge.

Recommended:

• Neuliep J.W., (2015) Intercultural communication.  Thousand Oaks: SAGE Publications.
• Handbook of international and intercultural communication (2004) Thousand Oaks: Sage Publications.

Teaching Staff

Beata Grebliauskienė, Phd.

Study load

5  ECTS  over the full length of the semester

56 contact hours

Aim

Aim of the course is to provide theoretical and practical knowledge on planning and implementing communication projects; to develop analytical skills by looking into case studies and analysing public relations, branding, corporate social responsibility and social media projects; to gain practical experience by preparing and implementing a strategy/idea for communication project of international institution, NGO, brand or social idea

Learning outcome

Students will get skills and practical experience:

• to plan, organise and implement communication projects;
• to develop a strategy / idea for communication project (defining objectives; audience insight, strategy, budget, action plan and results)
• to prepare a media plan, including traditional and social media channels

Indicative content

Strategy planning & implementation of communication project:

Situation analysis

Objectives

Target groups

Communication strategy

Communication message and creative ideas

Action plan

Budget

Results / Effectiveness survey

Didactical forms

Lectures, seminars, case studies, practical assignments, individual studies

Individual practical assignments, presentations - 20 %;

Planninng &implementation of communication project – 80 %

Literature

(indicative)

Compulsory:

1. Wilcox D.L. Public Relations: Strategies and tactics (2003) N.Y
2. Percy L., Rosenbaum – Elliott. Strategic Advertising Management (2013) Oxford
3. . R.E.Rice, C.K.Atkin. Public Communication Campaigns (2012) Sage Publications
4. Olins W. On Brand (2004) New York

Recommended:

1. Bland M. When it hits the fan. Turning Crisis into Opportunity (2004) Somerset
2. Burtenshaw K., Mahon N., Barfoot C. The fundamentals of creative advertising. (2006) Lausanne

Teaching Staff

Partn. doc. Jolanta Gužaitė Kvintus

Study load

5  ECTS  over the full length of the semester

56 contact hours

Aim

The aim of the course is to introduce students to the theoretical aspects of international business environment analysis and internationalization of enterprises. The ability to apply the theories will be developed through practical tasks: to collect information about the current international business environment and interpret the collected data necessary for the decision-making of the internationalization of a specific company / product is being developed.

Learning outcome

Will know the main theories of international business environment analysis and will be able to interpret the main aspects of the international business environment

Will be able to independently plan, create and run a business in the country and in the international economic space, taking into account the economic, social, legal and cultural context of the business operation and management in a given country, the principles of ethics and social responsibility

Will be able to independently collect and structurally present information on major events and formulate a reasoned proposal for international development and to present it professionally to the audience.

Indicative content

1. Definition of International business environment, criteria and models.

2. Models of International Business Environment Analysis

3. Political legal and legal environment of international business

4. Economic and social environment of the international business.

5. Ecologic and technologic environment of international business.

6. Cultural and Competitive Environment

7. Assessment of the opportunities of the international market

8. Internationalization process and theories of international companies.

Didactical forms

Lectures (problem teaching), discussions, seminars, presentations, group presentations and individual presentations

Exam Test  (20 closed questions) evaluation criteria (50%):

• Excellent, exceptional knowledge and skills of international environment - 10 (excellent);
• Strong, good knowledge and skills - 9 (very good);
• Better than average knowledge and skills - 8 (well);
• Average knowledge and abilities, there are minor errors - 7 (average);
• Knowledge and skills (skills) are lower than average, there are errors - 6 (satisfactory);
• Knowledge and skills (skills) meet the minimum requirements - 5 (weak);
• Minimum requirements are not met - 1-4 (unsatisfactory).

Presentation of current issues of International environment (20%)

Prepare a situation analysis and / or an overview of international business events and present itself during the seminar indicated at the audience. Evaluation criteria for the review:

• validity, scope, relevance of the review to the subject of the engagement,
• disclosure, novelty and originality.
• quality of work presentation: compassion and quality of delivery.

Group work (International Environmnet Analysis of X country ) (30%)

Prepares and presents an individual or group task (international environment analysis of X country) during the last seminar. Criteria for evaluating the proposal:

• The reasonableness of the task introduction and scientific sources, scope, relevance to the subject of the individual task, study program,
• Task requirements (written work + presentation)
• Compassion and quality of the presentation during the seminar, as well as the theme's disclosure, novelty and originality.

Literature

(indicative)

Sources:

1. Hill Charles, 2015 International business: competing in the global market place, 9th ed. McGraw-Hill Irwin
2. Mike Peng, Klaus Meyer 2016 International Business 2nd Cengage learning
   ISBN-13: 9781473722644 / ISBN-10: 1473722640

Teaching Staff

Lekt., Dr. Miglė Eleonora Černikovaitė

Study load

5  ECTS  over the full length of the semester

56 contact hours

Aim

Detailed analysis of the main bottlenecks in corporate communications, public relations, the theoretical area, the most recent trends in practice, familiar with the nature of professional ethics and the importance of public relations activities, gained abilities of managing businesses and public administration, theoretical knowledge about internal and corporate communication, ability to plan and organise;

Learning outcome

Students should acquire the knowledge necessary for complex corporate communications management processes, organizations, external and internal environment, analyses the image and reputation, mastering basic public relations and other communications professionals and organizations, professional and behavioural norms and codes, and be able to establish these standards and codes violations.

Indicative content

Topics:

• The basic theory of PR main themes: PR modern context - social, economic, cultural, communication, professional. Organisational communication as a form of corporate communication.
• PR theoretical activity, audience, communication aspects.
• Corporate image, reputation, culture, identity and profile. Identity management. Methods of analysis and management of image and reputation. Corporate brand, its strategies and change management.
• Corporate communication management, strategy, and planning of individual programmes. Phases of plan development.Interested groups of audience.
• Corporate responsibility. Social initiatives. Corporate social responsibility reports.
• Community relations. Community types. Community audience, communication channels and tools, community support. Participation in social matters and links with authorities: lobbying.
• Crisis communication.
• International corporate communication.

Didactical forms

Lectures, seminars, practical tasks, presentation of group work, practical work, individual studies.

Lecture delivered at the main theoretical, the latest research and trends. During the workshops dealt with organizational communication problematic cases, the successful PR projects. Students perform in crisis situations, reflection in the media, corporate communication strategy development, Lithuanian and foreign organizations, websites, annual reports, analysis of the ethics of law analysis. Individual work - the study of literature, work with sources.

Literature

(indicative)

Compulsory:

• Cees B.M. van Riel, Charles J. Fombrun (2010). Essentials of corporate communication: implementing practices for effective reputation management. Library of the Faculty of Economics
• Cornelissen Joep (2009). Corporate communication: a guide to theory and practice. Library of the Faculty of Economics.
• Fombrun C.J., van Riel C.B.M. (2004) Fame and fortune: How successful companies build winning reputations. Upper Saddle River, NJ: Pearson Education.
• Blundel. (2004).Effective Organisational Communication: perspectives, principles and practices. Pearson. Prentice Hall.
• Argenty P.A (2003) Corporate Communication. London.

Recommended:

• Simon Moore and Mike Seymour (2005). Global technology and corporate crisis: strategies, planning and communication in the information age. Library of the Faculty of Economics.
• Otto Lerbinger (2008). Corporate public affairs: interacting with interest groups, media, and government.

Teaching Staff

Antanas Bubnelis, MBA

Darius Udrys, Phd.

Study load

56 contact hours / 5 ECTS

Aim

Learning outcome

• Demonstrate knowledge and understanding the complexity of sustainability and business  impact;
• Ability to evaluate tools for measuring/benchmarking/evaluating corporate responsibility ;
• Ability to identify and analyse business impacts, critically evaluate existing Corporate Social Responsibility initiatives ;
• Demonstrate knowledge and understanding of  sustainable business  management and reporting,  present convincing and well-argued cases for particular CSR-related decisions;
• To be aware of, and understand, the appropriate relevant research literature, synthesise information and write and debate analytically on the subject.

Indicative content

1. Historical context, theoretical overview of CSR ;
2. Sustainability issues: how business is responding to the challenge of sustainable development;
3. Assessment of the practice of Corporate Responsibility: tools and methods  ;
4. Multi stakeholders perspective in CSR ;
5. Environmental innovations  and corporate responsibility ;
6. Human and worker rights, employ engagement ;
7. Transparency and anticorruption measures ;
8. Strategic CSR – business case for CSR;
9. CSR in global supply chains ;
10. CSR and the role of the Government ;
11. Responsible Investment ;
12. Trade, labour and corporate citizenship in a globalising world;
13. Applied CSR: Case studies: how companies and industries manage CSR;
14. Social Reporting and accounting, communicating CSR ;
15. Future trends: emerging CSR legislation, shift from corporate responsibility to corporate accountability.

Didactical forms

Assessment

Benchmarking  project (60 %) End- term; Short Written projects (40 %) Throughout term

Literature

(indicative)

Compulsory:

Crowther, D; Rayman-BacchuS, L.  2016. Perspectives on Corporate Social Responsibility. Milton Park, Abingdon, Oxon : Routledge;

Sachs, Jeffrey D.  2015. The Age of Sustainable development Columbia University Press;

Coombs, T. W., Holladay S., 2012. Managing corporate social responsibility: a communication approach, Willey- Blackwell;

Gottschalk, P. 2011. Corporate Social Responsibility, Governance And Corporate Reputation. New Jersey : World Scientific;

Fisk, P.  2010. People, planet, profit. Kogan Page Limited.

Recommended:

• Demmerling, T. 2015. Corporate Social Responsibility Overload? Intention, Abuse, Misinterpretation of CSR From the Companies‘ and the Consumers‘ Point of View. Hamburg : Anchor;
• Bradforf, M. et all. 2017. Corporate Sustainability Reporting and Stakeholder Concerns: Is There a Disconnect? 31, 1, 83-102, Mar. 2017. ISSN: 08887993 Accounting Horizons;
• SETHI, SP; ROVENPOR, JL; DEMIR, M. 2017. Enhancing the Quality of Reporting in Corporate Social Responsibility Guidance Documents: The Roles of ISO 26000, Global Reporting Initiative and CSR-Sustainability Monitor (00453609). 122, 2, 139-163, June 2017. ISSN: 00453609 Business & Society Review;
• Christians, C. 2017. Media ethics: Cases and moral reasoning (10th ed.). New York, N.Y. ; London: Routledge.

Teaching Staff

Audronė Alijošiutė, MBA

Aim

The aim of this course is to expand and deepen the theoretical knowledge in the area, to develop capacity to assess the scientific work to address both theoretical and practical scientific problems, to develop the ability to search sources of scientific literature, to develop capacity to analyse the scientific literature, a choice of specialization in research, and proper describe clearly and reasonably articulate findings, to develop scientific reasoning, discussion, communication skills.

Learning outcome

Upon successful completion of this course students should be able to:

• to carry out scientific sources, literature search, processing, analysis,
• to be able to select and apply the research, methodology, formulate hypotheses, analyze, evaluate and select methods of analysis, alignment;
• to describe the results and visualize them, critically evaluate the scientific work to interpret, describe;
• to draw conclusions, will acquire scientific argumentation, discussion, communication skills.

Indicative content

• Scientific work of the genre characteristics. Work structure planning. Scientific working components disclosure logical sequence analysis.
• Scientific material collection and processing methodology.
• Empirical research methods. Research Ethics.
• Scientific text analysis. Using sources of bibliographic description. Structural characteristics of texts.
• Scientific language. Scientific style. Scientific language. Scientific vocabulary. Terminology.

Description of assessment: research report.

Composition of the mark: 100% evaluation of assessed work.

Literature

(indicative)

Compulsory:

• Communication research methods / Gerianne Merrigan, Carole L. Huston. Merrigan, Gerianne. Huston, Carole Logan; New York N.Y.] ; Oxford [N.Y.] : Oxford University Press, 2009. 354 p.
• Communication research : strategies and sources / Rebecca B. Rubin ...[et al.].Rubin, Rebecca B. Boston [Mass.] : Wadsworth, 2010. xv, 315 p.
• Communication research measures : a sourcebook. Mahwah [N.J.]London : Lawrence Erlbaum Associates, 2004.
• Gomm R. Social research methodology : a critical introduction / Roger Gomm. Basingstoke : Palgrave Macmillan, 2004.
• Marczyk G. Essentials of research design and methodology. Hoboken[N.J.] : Wiley, 2005.

Recommended:

• A handbook of media and communication research : qualitative and quantitative methodologies / edited by Klaus Bruhn Jensen. London, New York : Routledge, 2004.
• Case D. Looking for information : a survey of research on information seeking, needs, and behavior. Amsterdam [etc.] : Elsevier/Academic Press, 2007.
• Krippendorf K. Content Analysis: An Introduction to Its Methodology. Thousand Oaks: SAGE Publications, 2003.

Teaching Staff

Renata Matkevičienė, Phd.

Study load

56 contact hours / 5 ECTS

Aim

This course teaches fundamentals of international crisis communications. A special focus is placed on understanding how globalisation effects international environment, what risks are impacting private or public sector organisations and how they respond to crisis.

During the course students acquire knowledge and skills to handle international crisis communications effectively.

Learning outcome

Upon successful completion of this course students should be able to:

• To estimate crisis situations, to assess risks and to develop communication strategies.
• To prepare the crisis communication plan.
• To manage communications during crisis (media relations; message writing; internal communications; social media strategies and tactics).

Indicative content

• Understanding crisis and different crisis communications theories.
• Risk communications. Risk assessment; legal, health and safety issues.
• Political and public diplomacy crisis.
• Persuasion and propaganda.
• The Crisis Communications plan.
• Understanding Media agenda. Managing media relations
• A role social media during crisis.
• Internal communications.
• Key communication skills during a crisis.
• Recovering from a crisis.

A special emphasis is placed on the practice of crisis communications, including case studies of effective and ineffective crisis management. In order to develop practical skills, students prepare a crisis communication plan for a business organisation, a governmental institution or an NGO.

Didactical forms

Lectures, seminars, case studies, practical assignments, individual studies

Assessment

20% evaluation of a case study on Coronavirus disease (COVID – 19) outbreak.

20 % evaluation of practical assignment on propaganda or political crisis.

60 % evaluation of a crisis communication plan for a business organisation, a governmental institution or an NGO.

Literature

(indicative)

Compulsory:

• Doorley J., Garcia H. F. (2015) Reputation management. Routledge.

• Bland M. (2004) When it hits the fan. Turning Crisis into Opportunity. Somerset.

• Fearn-Banks K. (2011) Crisis communications: a casebook approach. London: Routledge.

• Sandman P.M (2012) Responding to Community Outrage: strategies for effective risk communications. AIHA Press.

• White C.M. (2012) Social Media, Crisis Communication and Emergency Management: Leveraging.
• Web 2.0 Technologies. Boca Raton, Taylor & Francis.

Recommended:

• Coombs W.T., Holladay S.J. (2012) The Handbook of Crisis Communication. Oxford, Wiley-Blackwell.

• Giddens A. (2002) Runaway world. Profile books.

• McCusker G. (2005) Public relations disasters. Kogan page.

Teaching Staff

Jolanta Gužaitė – Quintus, P’Ship. Assoc. Prof.

Liutauras Ulevičius

Study load

5 ECTS over the full length of the semester

56 contact hours

Aim

The course gives the overview of the Public diplomacy as means for foreign policy implementation; it also aims to develop students‘understanding and ability to analyse how current means of communication influence the traditional diplomacy and determines foreign policy methods; whether and how the public diplomacy is employed by governments to achieve their foreign policy goals.

Public diplomacy is a strategic long-term dialogue with the foreign audience; it’s the effort of one government to inform and influence the foreign society with the aim to gain its support.

The course will focus on cases of Lithuanian as well as other countries’ public diplomacy practice aiming to establish factors determining the success as well as failures of the public diplomacy execution.

Indicative content

Topics:

• Public diplomacy: definition, evolution, stakeholders. Public diplomacy and traditional diplomacy.
• Foreign policy implementation by ‘soft’ means.
• National branding. Case studies: Lithuania, others. Government and private initiatives. 
• Non-governmental organisations in the execution of foreign policy.
• Public diplomacy and culture policy. Cultural diplomacy practiced by public sector, private sector and civil society.
• Public diplomacy means for country’s economic interests.
• Public diplomacy:: engaging ethnic communities, diaspora.
• Sport events in public diplomacy. Can sport increase dialogue and culture understanding between people around the world.
• Science education and public diplomacy. Public diplomacy as means to develop science and education. Education as means of public diplomacy.
• Art as means of public diplomacy.

Didactical forms

Classes, individual work, literature reading, case studies, practical tasks, discussions during seminars

Assessment

Literature

(indicative)

Compulsory:

• Mai’a K. Davis Cross,  The Politics of Crisis in Europe, (Cambridge University Press, 2017). http://www.cambridge.org/us/academic/subjects/politics-international-relations/european-government-politics-and-policy/politics-crisis-europe?format=HB#MHPTHbyYZJE4YUjc.97
• CPD USC Center on Public Diplomacy- Website; (2017) Center on Public Diplomacy https://uscpublicdiplomacy.org/
• Katarzyna Rybka-Iwanska (2017) 5 reasons why think tanks are soft-power tools, https://uscpublicdiplomacy.org/blog/5-reasons-why-think-tanks-are-soft-power-tools
• USC Center on Public Diplomacy (2017) Rising Soft Powers: China; https://uscpublicdiplomacy.org/sites/uscpublicdiplomacy.org/files/useruploads/u26245/China_ebook.pdf
• USC Center on Public Diplomacy (2017)      Rising Soft Powers: Turkey http://uscpublicdiplomacy.org/sites/uscpublicdiplomacy.org/files/useruploads/u31086/Turkey_ebook.pdf
• Melissen J. (2007).  The new public diplomacy. Soft power in international relations. Available in the VU library
• Gregory, B. (2007). Public Diplomacy and Strategic Communication: Cultures, Firewalls, and Imported Norms. http://www8.georgetown.edu/cct/apsa/papers/gregory.pdf
• Henrikson, A. K. (2006). What Can Public Diplomacy Achieve?  http://www.diplomatie.gouv.fr/fr/IMG/pdf/publicdiplo.pdf
• Matthews O. (2008). Soft Russian Power by Owen Matthews.  http://www.thedailybeast.com/newsweek/2008/05/31/soften-russian-power.html
• Ollins, W. (2006). Prekės ženklas.  Available in the VU library

Recommended:

• Ollins, W. (2008). The Brand Handbook. Available in the VU library
• Wallser J.M. (2007). The public diplomacy reader. Available in the VU library
• Leonard M., Rose M., Small A. (2005). British Public Diplomacy in the „Age of Schism“.  http://fpc.org.uk/fsblob/407.pdf

Teaching Staff

Dalia Bankauskaitė, MA

Liutauras Ulevičius, Lect.

Darius Albertas Udrys, P'Ship Assoc. prof. dr.

5 ECTS over the full length of the semester

56 contact hours

Students will:

• gain knowledge about the fundamental principles of gender-based non discrimination in the context of universal human rights;
• develop the competency needed for the integration of international standards when researching gender equality and gender-based violence problems;
• develop the skills to critically and logically present their ideas and visions orally and in writing, based on their acquired knowledge;
• be able to apply the knowledge acquired during the course in their professional activity and in public life.

Indicative content

• Development of the women's human rights from the United Nations Declaration of Universal Human Rights (1948). The main international and regional documents;
• Cultural relativism and the guarantee of universal women's rights. Discrimination of women based on the pretexts of religion, traditions and customs;
• Sexual health and reproductive rights protection: laws and practice in various regions of the world;
• Protection of women's rights in times of military conflict and during post-conflict situations. Sexual violence during military conflicts;
• Questionable cases of discrimination against women and gender-based violence and ways they can be resolved.

Didactical forms

Assessment

Lectures: 16 hours

Seminars: 32 hours

Tutorials: 8 hours

Literature

(indicative)

Compulsory:  Bancroft, Lundy; Silverman, Jay G.; Ritchie, Daniel. The batterer as parent: addressing the impact of domestic violence on family dynamics. SAGE, 2012.

Comim, Flavio and Nussbaum, Martha (Eds.).  Capabilities, Gender, Equality. Towards Fundamental Entitlements. Cambridge University Press, 2014.

Edwards, Alice. Violence against women under international human rights law. Cambridge University Press, 2012.

Acar, Feride; Popa, Raluca Maria. From Feminist Legal Project to Groundbreaking Regional Treaty: The Making of the Council of Europe Convention on Preventing and Combating Violence against Women and Domestic Violence European Journal of Human Rights, 2016/3.

Lockhart, Lettie L. and Danis, Fran S. (Eds.). Domestic violence: intersectionality and culturally competent practice, Columbia University Press, 2010.

Teaching staff

Ilona Michailovič, Assoc. prof dr.

Aim

Aim of the course: to broaden and to deepen knowledge, skills and competencies in the field of intercultural and international communication, to form abilities for applied scientific work, to solve theoretical and empirical problems, to form competences that are required for application of scientific knowledge to practical activities. To form abilities for argument based discussions.

Learning outcome

• to provide applied scientific researches
• to know how to use knowledge and results of scientific research in practical activities in the sphere of international communication

Indicative content

Literature

(indicative)

Compulsory:

• John Doorley, Helio Fred Garcia (2015)  Reputation management : the key to successful public relations and corporate communication. New York [N.Y.] ; London : Routledge;
• Michael B. Goodman, Peter B. Hirsch (2010) Corporate communication : strategic adaptation for global practice / New York [N.Y.];
• Anne Gregory (2010) Planning and managing public relations campaings. A Strategic Approach. 3rd Edition;
• Ralph Tench, Liz Yeomans (2006) Exploring public relations. Harlow : FT Financial Times-Prentice Hall [ISBN 0273688898];
• Sandra Oliver (2004) Public Relations Strategy (PR in Practice). 3rd Edition;

Teaching Staff

Renata Matkevičienė, Assoc. prof. dr.