Innovative Communication and Entrepreneurship

Career opportunities

Graduates of the Innovative Communication and Entrepreneurship programme acquire the skills and knowledge necessary to shape their careers in line with their individual interests and professional goals. The programme offers students the flexibility to explore potential career paths by selecting elective subjects across the university. Acquired theoretical knowledge in both communication and entrepreneurship enables students to apply their learning in practice, enabling them to meet the challenges of a dynamic job market. Acquired theoretical knowledge in both communication and entrepreneurship enables students to Students are expected to become leaders who drive change and provide innovative solutions that exceed expectations, adapting to the constantly changing society and its demands.

1. Creative Communication & Digital Influence

Explore the evolving landscape of media, technology, and creative strategy.

Students are introduced to the dynamic fields of digital media, strategic communication, and content creation. This pathway is particularly appealing to those interested in how communication shapes public perception, builds brand narratives, and engages audiences in an increasingly digital and interconnected world.

Career Prospects:

• Digital Content Specialist
• Social Media Manager
• Creative Strategist
• Multimedia Producer (e.g. podcasts, video, digital storytelling)
• Digital Campaign Planner
• Communication Consultant in emerging technologies

Emerging Opportunities:

• Augmented and virtual reality content development
• Digital glolocalised communication consultancy

2. Innovation, Leadership & Communication Entrepreneurship in High-Technology Sectors

Foster entrepreneurial thinking, lead change, and shape high-tech ecosystems.

Students acquire the knowledge required for transformative leadership in innovation-driven environments, whether by founding new ventures or guiding established organisations through innovative changes. Students are encouraged to combine strategic thinking, business development, and a strong foundation in entrepreneurial methodologies, empowering them to drive change, foster innovation, and chart new directions in both start-ups and large corporations.

Career Prospects:

• Start-up Founder
• Innovation Lead
• Business Development Manager
• Innovation Consultant
• Product or Service Manager

Emerging Opportunities:

• Leverage the development of digital platforms, artificial intelligence, and high-tech services
• Innovative and sustainable business leadership
• Transformative strategies and entrepreneurial creativity in media and cultural industries

3. Global Communication Strategy & Social Change

Leverage global communication strategies to drive meaningful social progress.

Students learn to strategically apply digital communication and storytelling on a global scale, considering political, environmental, and cultural contexts. They are equipped to tackle complex societal challenges through inclusive communication practices, implementing innovative approaches, ensuring public engagement, and driving meaningful change.

Career Prospects:

• Communications Officer or Independent Consultant
• Social Communication Campaign Manager
• Sustainability, Diversity, and Inclusion Consultant

Emerging Opportunities:

• Inclusive and Culture-Sensitive Communication Strategies
• Social Impact Entrepreneurship
• Impact-Driven Media and Communication Initiatives