Innovative Communication and Entrepreneurship

Career opportunities

Graduates of the Innovative Communication and Entrepreneurship programme will contribute to solving the problems of the local and global labour market by developing the ability to innovate in communication and business processes and to create high added value products. They would strengthen the country's start-up and small business ecosystem, which is currently lacking creative and entrepreneurial professionals. The digital communication and social networking skills developed in this programme will help to address the challenges of the shortage of professionals in the field of digital solutions. The programme would also produce internationally competent professionals able to work in global markets and attract foreign investment. The social innovations, that graduates could create, would drive progress in education, health and the environment. It fosters creativity, innovation and entrepreneurship.

The knowledge and skills acquired during the study programme will enable graduates to take up positions in brand management, development and implementation of communication strategies, social media and content creation. Graduates of this study programme will also be able to work not only in creative and integrated communication agencies, communication departments in multinational organizations, but also as individuals or in the creation of communication agencies offering innovative communication services and products. 

Successfully entering the labour market and holding various positions (e.g. communication experts in multinational corporations, digital content creators, entrepreneurs in the start-up ecosystem, heads of integrated communication departments, leaders of innovative project managers or leaders of new product/service development teams), the graduates of this study programme will be able to contribute to the advancement of the society in Lithuania and abroad.

The knowledge and skills in innovative digital communication and entrepreneurship, which are highly lacking in today's market and are very relevant, will enable graduates to provide practical insights and scientifically based advice to businesses and public sector organizations on innovation, effective communication solutions and to propose strategies and innovative ideas. With their knowledge of communication and entrepreneurship, they will be able to create jobs for themselves and others: to build their own businesses, from technology start-ups to creative industries projects; to work as project managers, to manage innovative projects in businesses or in the public sector, and to coordinate creative and strategic activities.