This course presents a practical methodology for understanding business communication peculiarities in intercultural environment through covering basic concepts of business protocol and etiquette, basic information about the role and importance of the protocol in contemporary business interactions as far as international business customs, professional behavior and office courtesy.

The aim of the course is

to provide students with a comprehensive knowledge in business communication and etiquette and to help them practical coherent implementation of principles guiding the development of communication competence.

• By the end of this course, students should be able to:
• estimate practical situations on the grounds of gained knowledge of business protocol and communication;
• thorough understanding of protocol and etiquette act consistently and effectively in all areas of business transactions;
• plan , prepare and conduct various business meetings;
• use more effectively written business communication in intercultural environment;
• dress for success.

Course content:

International business protocol and etiquette. Importance of cultural specifics in international business communication. Protocol service in business organisation. Functions of protocol service.

History of protocol and etiquette nad trends in it‘s development. International curtousy. Ceremonies and their role in communication.

Management communication and etiquette. Formal and informal communication. Limits of privacy. Office courtesy and manners. Oder of precedence. Addressing others. Greetings and introductions. Phone etiquette.

Manager-subordinate communication.

Business dress and grooming. Dress considerations and cultural specifics. Attributs to business dress. Business professional attire and business casual attire. Dress for special events and ocasions.

Meeting management. Virtual meetings. Multicultural meetings. Discussions ad decision making.

Communication skills: language and it‘s specifics in international and intercultural communication. Cultural influence on verbal and nonverbal language.

Correspondence etiquette and cultural specifics in written communication.

Official events: visits, seminars, conferences and negotiations. Protocol and etiquette of international meetings. Cultural impact upon order of precedence in international meetings. Business gifts. Business cards.

Flag protocol.

Business entertainment. Cultural specifics in entertainment. Types of reception and their specifics. Official and private invitations and replies. Receptions and protocol: order of precedence, dress, seating of guests.

Tendencies in protocol development.