Prof. Dr. Heiko Hartmann on the Experience That Readers Buy
Last week, the Faculty of Communication hosted Prof. Dr. Heiko Hartmann from Leipzig University of Applied Sciences. In an open seminar, Prof. Dr. Hartmann shared insights on modern book publishing and discussed the future of media use. Following the seminar, he agreed to share further thoughts in an interview. We discussed the changing reading habits of the younger generation and the strategies publishers use to attract buyers. Will the day come when printed books disappear?