Music producer, performer / Publishing
Why did you decide to study at Vilnius University, Faculty of Communication?
Good results in the state exams were a complete surprise. I wanted to at least pass, but suddenly there was a lot of choice and I had no idea what to do. My Lithuanian language teacher told me about a specialisation in publishing that had been around for years. Since my parents are businessmen and I am "into art", I thought it would be a painless way to reconcile such different poles.
What were your years of study? Tell us your most vivid memories from your studies.
It was the best year. I found myself in a course of dutiful dreamers. We were, and I think we remain, strongly humanistic people. I joined the university's Start FM radio, started playing, fell in love, and made friendships and connections that are still strong today.
I don't know about now, but when I was a student, "Komfakas" (post edit. Faculty of Communication) was known as one of the more fun faculties, so the parties were correspondingly fun. I sympathise with the young people of today because of the new regulations.
How has the knowledge you gained at Vilnius University's Faculty of Communication helped you in your work?
Living in an age of information overload, it is useful every day. The university taught me how to be critical, how to select, how to read between the lines, how to notice the intentions of communication - to summarise, just to understand what's going on around me.
After studying publishing, I followed music. But even here, I'm constantly thinking about the basic principles of information. What am I saying, can I be heard, how do I make myself heard, what kind of feedback do I want and so on.
What helps you stay creative? Where do you get your creativity from?
I am constantly observing the news, reducing it to its essence and if what I have understood does not contradict my inner convictions, I apply it to my work. I also try not to rush, because trends suck.
What kind of people would you recommend a publishing and advertising degree programme to?
There's room for everyone.