Public lecture in Šiauliai city, Šiauliai University, by professor Peter van Mensch, head of the Department of Museology in Vilnius University Faculty of Communication.

Time: 12:00 – 13:30

Topic - Re-conceptualizing learning in museums. New approaches in Museum communication.

Two concepts start to influence the way exhibitions are designed: “learning style” and “entrance narrative”. A better understanding of what visitors expect and how they learn will help museums to improve their work. The new approach is based on the principle that learning is an experience, and experience is learning.