Beata Nicholson

TV presenter, cookbook author / Public Relations; Journalism

 

Why did you decide to study at Vilnius University, Faculty of Communication?

I decided in my senior year that I wanted to be a journalist, so I pursued it, attended the Young Journalist School and the Young Journalist Club in Kėdainiai, and then I enrolled in the school. That was my dream. Vilnius University is without a doubt the most authoritative educational institution in Lithuania.

What was your year of study? Tell us your most vivid memories from your studies.

The study years were really important - I grew up and met my best friends. I remember the Institute of Journalism with joy and nostalgia, and later I studied the Master's programme in Public Relations at the same Faculty of Communication. I loved all the studies and the knowledge I gained during those years.

How has the knowledge you gained at Vilnius University's Faculty of Communication helped you in your work?

I enjoyed my studies and found them really useful. Later, when I was already choosing where to work, I did what I learned. My first job was as a news reporter. I learned how to collect and organise information and, of course, I found the study programme interesting in general.

How important is effective communication for business?

We are now living in a time when communication is everything. Therefore, it is very important for business. Of course, you also need to communicate in a targeted and focused way, because we live in an information overload.

What kind of people would you recommend studying communication and information?

Anyone who finds these studies interesting.