Beata Nicholson

TV presenter, cookbook author / Public Relations; Journalism

 

Why did you decide to study at Vilnius University, Faculty of Communication?

I decided in my senior year that I wanted to be a journalist, so I pursued it, attended the Young Journalist School and the Young Journalist Club in Kėdainiai, and then I enrolled in the school. That was my dream. Vilnius University is without a doubt the most authoritative educational institution in Lithuania.

What was your year of study? Tell us your most vivid memories from your studies.

The study years were really important - I grew up and met my best friends. I remember the Institute of Journalism with joy and nostalgia, and later I studied the Master's programme in Public Relations at the same Faculty of Communication. I loved all the studies and the knowledge I gained during those years.

How has the knowledge you gained at Vilnius University's Faculty of Communication helped you in your work?

I enjoyed my studies and found them really useful. Later, when I was already choosing where to work, I did what I learned. My first job was as a news reporter. I learned how to collect and organise information and, of course, I found the study programme interesting in general.

How important is effective communication for business?

We are now living in a time when communication is everything. Therefore, it is very important for business. Of course, you also need to communicate in a targeted and focused way, because we live in an information overload.

What kind of people would you recommend studying communication and information?

Anyone who finds these studies interesting.

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.

More information